who we are

big ideas from a

micro-

agency

At Riveter, a small team means you always get our A-team. We’re highly experienced, agile, and motivated to do exceptional work. Plus, our streamlined process provides just enough structure to keep things moving smoothly, while encouraging open, direct communication.

the traits that define us

passionate

We love what we do and gravitate toward clients who share our affinity for thoughtful strategy and refined creative. If we work together, it’s because we believe in you, your organization, and your vision — and we want to contribute to your success.

meticulous

Careful attention to every little detail results in work that is thoughtful and smart, not to mention helping ensure that everything that goes out our doors is perfectly on point. In our line of work, the beauty is absolutely in the details.

strategic

We’re all about doing the right thing. That means giving you 110% effort and providing honest recommendations. Why is the logo that size? Why is the headline blue? Why this format? This platform? There will always be a thoughtful answer.

core team

Our core team is comprised of senior-level marketing and design professionals who bring diverse skill sets and thrive through collaboration.

click each headshot to view more C

Lauren Molenda

Owner + Brand Strategist

Jordan Hegyi

Owner + Creative Director

Jenna Hutzler

Director of Operations & Project Management

Meredith Sheline

Account Manager

Corin Scharlock

Account Manager

Alie Reino

Digital Project Manager

Dana Heider

Art Director

Chris Muldoon

Copy Director

Kaitlyn Affuso

Copywriter

Mike Beato

Web Developer

Brittany Frey Napierala

Public Relations Professional

what you need to know about

Lauren

The brains of our operation, Lauren leads account management and business development, just to name a few of her various tasks. Over the course of her decade-and-a-half career in marketing, she’s earned a reputation for being a savvy strategist and trusted advocate for her clients. You’ll come to know (and appreciate) her sharp wit, extensive vocabulary, and fast-talking presentation style – not to mention the value she brings to your brand.

what you need to know about

Jordan

A design aficionado with a keen business sense, Jordan’s MO is over-delivering on every project. After honing her skills at top Buffalo advertising agencies – developing branding, advertising, and support materials for regional and national brands – Jordan started Riveter to help clients on a more personal level. Her creative mind has no off switch but she ensures the work is as strategically sound as it is conceptual and beautiful.

what you need to know about

Meredith

A consummate people person with over 17 years of experience in marketing, communications, and public relations, Meredith is exactly who you want advocating for your brand. With seemingly boundless energy and enthusiasm, she gets to know our clients’ business, audience, and objectives – then translates that critical information into an insightful strategy. Did we mention she’s a pure delight to work with?

what you need to know about

Chris

Chris has a knack for crafting compelling content (both short- and long-form) in the right brand voice. He has over 14 years of copywriting experience with B2B and B2C clients across an array of industries. Equal parts creative and analytical, Chris dives into input and asks questions (lots of them) to thoroughly understand the audience and task at hand. He’s a stickler for consistency and a fervent supporter of the Oxford comma.

what you need to know about

Ally

If there’s a marketing version of a Swiss-army knife, it’s Ally. A strategist, copywriter, and project manager rolled into one, she’s adept at navigating the delicate social media balance of structured process and authentic content. Ally has built social presences for start-ups and has elevated strategies of established companies. Her industry experience spans healthcare, hospitality, technology, and law.

what you need to know about

Corin

Corin is a driven professional who works (and lives) with utmost intentionality. Clients and colleagues alike trust her expertise and enjoy her affable nature. Whether she's developing marketing strategies that fuel company growth, meticulously managing project schedules and resources, advancing her yoga practice, or planning family vacations with her husband and daughters, Corin approaches every endeavor with unwavering focus. Her ability to foster strong relationships and bring diverse perspectives together creates an environment conducive to achieving outstanding results.

what you need to know about

Jenna

Jenna keeps Riveter working like a well-oiled machine. With honed project management skills and an eager-to-help demeanor, she handles everything from internal scheduling to process optimization to new business support. A designer by trade (with an MFA to boot), Jenna also understands how successful projects flow from the creative team’s perspective. She’s an outdoors enthusiast, a proud graduate of Leadership Buffalo Class of 2018, and the official content creator for her dog, Forrest.

what you need to know about

Brittany

Brittany is our go-to PR specialist. She has more than 15 years of experience helping companies and non-profits spread the word about significant announcements like executive transitions, organizational changes, rebranding initiatives, and more. With Brittany, the “P” in PR also stands for personal, as she loves really getting to know clients and celebrating their wins. She also adores a good cup of coffee, fresh vacuum lines on a carpet, and volunteering with organizations such as Girls on the Run Buffalo.

what you need to know about

Alie

Alie is energetic for creative solutions that get high-fives from clients. She’s accustomed to juggling multiple projects having simultaneously toggled internships, college classes, and appointments as a professional esthetician. Alie thrives with digital marketing and fell into the industry when onboarding salon clients and winning awards from an organic cosmetic company for crushing sales during the pandemic. Nothing stops her!

Alie has a hunger to conquer her marketing career, but also… she’s just hungry. Alie is an avid foodie and traveler. So, if you’re looking for her, she’s either catching a flight out west or cuddled up with her boyfriend binge-watching Game of Thrones. She likes to keep people guessing.

what you need to know about

Dana

Dana is the design whisperer of our team. Her quiet confidence paired with precise observations creates the perfect balance for bold creativity to drive client projects from a seed of an idea to a success story. Dana really shines in the digital sphere through unique website designs and striking deliverables. Her decade of experience in marketing has made her comfortable working with clients in a multitude of industries, from food to education services. And when she’s done with her work for the week, you might find her hitting the road to follow Phish for their next big concert.

what you need to know about

Mike

Mike has the unenviable task of turning our grandiose ideas into real, working websites. We’re constantly amazed at how he stays true to the design while recommending ways to improve functionality and user experience. He credits his meticulous nature to his father, who worked on the railroad. In addition to being a true pioneer of digital technology, Mike is a photographer, wedding officiant, and avid runner who has participated in over 750 races since age 50.

what you need to know about

Kaitlyn

“The story is everything” is a befitting mantra for Kaitlyn. Combining her journalism background with a master’s degree in integrated marketing, she understands how to extract the right information and tell a brand’s story in a conversational manner. She’s perceptive, an enthusiastic learner, and a complete joy to work with. In her free time, you can find Kait…actually, you won’t find Kait because she’s likely away on her latest outdoor adventure.

extended team

When extra hands and specialized experience are needed for a project, we tap into our roster of freelance professionals. Here are just a few of the folks we’re proud to call our partners.

Work

with

us

We can never have too many smart, hard-working people on our team. If you think you might be a good fit for Riveter, reach out and we’ll chat about working together.

Let’s Connect

who we are

big ideas from a

agency

the traits that define us

passionate

meticulous

strategic

core team

extended team

Wayforward Associates

Krista Roberts

Alyssa Gavinski

Kyle Toth

Jennifer Hillman

Bridget Thornton

Mike Gluck

Joe Peluso

Work

us