who we are
big ideas from a
micro-
agency
At Riveter, a small team means you always get our A-team. We’re highly experienced, agile, and motivated to do exceptional work. Plus, our streamlined process provides just enough structure to keep things moving smoothly, while encouraging open, direct communication.
the traits that define us
passionate
We love what we do and gravitate toward clients who share our affinity for thoughtful strategy and refined creative. If we work together, it’s because we believe in you, your organization, and your vision — and we want to contribute to your success.
adaptable
Our flexible model allows us to scale the team — not only for efficiency’s sake but to ensure the best people and skills are on your project. And while we have a process, we’re not stuck in our ways and are always open to trying new approaches.
diligent
Above all, we’re all about doing the right thing. That means giving you 110% effort, providing honest recommendations (no sugar-coating), treating people right, and, hopefully, making the world a slightly better place in the process.
core team
Our core team is comprised of senior-level marketing and design professionals who bring diverse skill sets and thrive through collaboration.
click each headshot to view more C
Lauren Molenda
Owner + Brand Strategist
Jordan Hegyi
Owner + Creative Director
Meredith Sheline
Account Manager
Corin Scharlock
Account Manager
Jenna Hutzler
Director of Operations
Chris Muldoon
Copywriter
Brittany Frey Napierala
Public Relations Professional
Mike Beato
Web Developer
Kaitlyn Affuso
Copywriter
what you need to know about
Lauren
The brains of our operation, Lauren leads account management and business development, just to name a few of her various tasks. Over the course of her decade-and-a-half career in marketing, she’s earned a reputation for being a savvy strategist and trusted advocate for her clients. You’ll come to know (and appreciate) her sharp wit, extensive vocabulary, and fast-talking presentation style – not to mention the value she brings to your brand.
what you need to know about
Jordan
A design aficionado with a keen business sense, Jordan’s MO is over-delivering on every project. After honing her skills at top Buffalo advertising agencies – developing branding, advertising, and support materials for regional and national brands – Jordan started Riveter to help clients on a more personal level. Her creative mind has no off switch but she ensures the work is as strategically sound as it is conceptual and beautiful.
what you need to know about
Meredith
A consummate people person with over 17 years of experience in marketing, communications, and public relations, Meredith is exactly who you want advocating for your brand. With seemingly boundless energy and enthusiasm, she gets to know our clients’ business, audience, and objectives – then translates that critical information into an insightful strategy. Did we mention she’s a pure delight to work with?
what you need to know about
Chris
Chris has a knack for crafting compelling content (both short- and long-form) in the right brand voice. He has over 14 years of copywriting experience with B2B and B2C clients across an array of industries. Equal parts creative and analytical, Chris dives into input and asks questions (lots of them) to thoroughly understand the audience and task at hand. He’s a stickler for consistency and a fervent supporter of the Oxford comma.
what you need to know about
Ally
If there’s a marketing version of a Swiss-army knife, it’s Ally. A strategist, copywriter, and project manager rolled into one, she’s adept at navigating the delicate social media balance of structured process and authentic content. Ally has built social presences for start-ups and has elevated strategies of established companies. Her industry experience spans healthcare, hospitality, technology, and law.
what you need to know about
Corin
Corin works (and lives) with utmost intentionality. That goes for whether she’s pulling together a project schedule, conveying input to our creative team, or advancing her yoga practice. A stellar listener and communicator, Corin deftly aligns all stakeholders to keep a campaign focused and on track. She’s also our resident smarty-pants with an MBA in marketing, and her industry experience includes banking, non-profit, medical devices, and more.
what you need to know about
Jenna
Jenna keeps Riveter working like a well-oiled machine. With honed project management skills and an eager-to-help demeanor, she handles everything from internal scheduling to process optimization to new business support. A designer by trade (with an MFA to boot), Jenna also understands how successful projects flow from the creative team’s perspective. She’s an outdoors enthusiast, a proud graduate of Leadership Buffalo Class of 2018, and the official content creator for her dog, Forrest.
what you need to know about
Brittany
Brittany is our go-to PR specialist. She has more than 15 years of experience helping companies and non-profits spread the word about significant announcements like executive transitions, organizational changes, rebranding initiatives, and more. With Brittany, the “P” in PR also stands for personal, as she loves really getting to know clients and celebrating their wins. She also adores a good cup of coffee, fresh vacuum lines on a carpet, and volunteering with organizations such as Girls on the Run Buffalo.
what you need to know about
Mike
Mike has the unenviable task of turning our grandiose ideas into real, working websites. We’re constantly amazed at how he stays true to the design while recommending ways to improve functionality and user experience. He credits his meticulous nature to his father, who worked on the railroad. In addition to being a true pioneer of digital technology, Mike is a photographer, wedding officiant, and avid runner who has participated in over 750 races since age 50.
what you need to know about
Kaitlyn
“The story is everything” is a befitting mantra for Kaitlyn. Combining her journalism background with a master’s degree in integrated marketing, she understands how to extract the right information and tell a brand’s story in a conversational manner. She’s perceptive, an enthusiastic learner, and a complete joy to work with. In her free time, you can find Kait…actually, you won’t find Kait because she’s likely away on her latest outdoor adventure.
extended team
When extra hands and specialized experience are needed for a project, we tap into our roster of freelance professionals. Here are just a few of the folks we’re proud to call our partners.
Wayforward Associates
Strategic People Leadership
Alyssa Gavinski
Web Development
Ally Ruiz Balcerzak
Social Media Manager
Mike Gluck
Copywriting
Joe Peluso
Copywriting
Work
with
us
We can never have too many smart, hard-working people on our team. If you think you might be a good fit for Riveter, reach out and we’ll chat about working together.
