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Wayforward

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Launching a strategic people leadership brand

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A newly formed strategic people leadership firm approached Riveter for bold branding to stand out among the traditional HR consulting field. With a blank canvas and implicit trust from the client, we started with naming and identity development. The Wayforward logo is inspired by the idler wheel – a key advancement in archery equipment built to withstand pressure and torque when the bow releases an arrow – and conveys strength, elegance, and efficiency. The brand launch campaign included a website, a visual strategy for social media, a PR plan, and a custom-designed challenge coin serving as an unforgettable leave-behind.

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It is so satisfying to create (and get buy in on) a bold mark with a really deep story; to be able to then execute a fully extended brand identity across a wide range of materials to support and complement it is the pinnacle of creative opportunities as a designer.

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Jordan

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