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Take the Torch

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Encouraging young welders to take the torch

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The American Welding Society has been a globally recognized authority within the welding industry for over a century. Seeking to boost their youth membership, AWS brought in Riveter to develop a campaign targeting students and early-career welding professionals. The Take the Torch campaign emboldens young craftspeople to make their mark on the future of welding. We also created a social media strategy and asset library, including a highly successful equipment giveaway promotion.

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It’s always thrilling when a concept just clicks. The idea of passing the torch – or in this case, receiving it – couldn’t be more appropriate for the welding industry and recruiting the next generation of professionals.

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