Help Me Grow WNY provides information and resources on early child development. The program approached Riveter for a campaign to reintroduce Help Me Grow to the local community.
Understanding this is an emotional topic for parents, the tone of the campaign is empathetic and reassuring. Featuring fill-in-the-blank-style headlines, we pose common questions that a parent may be considering as they watch their young child learn, talk, and play. We launched the campaign with several tactics, encouraging parents to check on their child’s development milestones with a free online or over-the-phone screening.