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Help Me Grow

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Promoting healthy child development

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Help Me Grow WNY provides information and resources on early child development. The program approached Riveter for a campaign to reintroduce Help Me Grow to the local community. Understanding this is an emotional topic for parents, the tone of the campaign is empathetic and reassuring. Featuring fill-in-the-blank-style headlines, we pose common questions that a parent may be considering as they watch their young child learn, talk, and play. We launched the campaign with several tactics, encouraging parents to check on their child’s development milestones with a free online or over-the-phone screening.

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I had a connection with Help Me Grow from the work I previously did in philanthropy, therefore it was especially meaningful for me to be a part of the team to launch the campaign across WNY. This campaign is educational, actionable, inclusive, and empowering —all important framework to consider when working with our nonprofit audiences.

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