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Video Series

East Side Avenues Campaign and UB Regional Institute

Part of an integrated marketing campaign, this video series tells personal stories of community members living and working on the East Side. The videos were set in the natural surroundings of each interviewee to communicate a sense of place, while the direct storytelling approach reveals their pride in what they’ve built, and their optimism for the future.

These were some of the best interviewees we’ve ever met. The incredible people we featured were full of life, stories, and emotions.


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