A long-standing brand with a solid reputation is exactly what you want in a payroll firm—but a little personality and a human touch is a differentiator. Complete Payroll played different, and we were tasked with showing that in all its quirky, approachable glory. With a down-to-earth brand identity, welcoming hand-written tagline, and warm, human-centric photography, fonts and colors, this look immediately puts clients at ease and lets them know what “Payroll Country” is—a place they’ll be made right at home.
You don't have to sell ice cream to be fun. The folks at Complete Payroll love what they do, they do it well, and they do it with flare—shining a light on that through their branding was an absolute pleasure.