A long-standing brand with a solid reputation is exactly what you want in a payroll firm—but a little personality and a human touch is a differentiator. Complete Payroll played different, and we were tasked with showing that in all its quirky, approachable glory. With a down-to-earth brand identity, welcoming hand-written tagline, and warm, human-centric photography, fonts and colors, this look immediately puts clients at ease and lets them know what “Payroll Country” is—a place they’ll be made right at home.
