Each year, the Buffalo Urban League is tasked with sharing their impact with the community they serve. Aiming for a serious yet optimistic tone—dealing with topics like adoption, job training and education for underserved populations—a full concept and fresh design was developed, highlighting the people at the center of this organization’s work. Faces and relationships, news of progress and growth—these were all wrapped up in clean design, and paired with appropriate, high-impact production finishes (all done on a non-profit friendly budget) meant to move a community.
