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Branding and Collateral

Buffalo Manufacturing Works

This brand new organization focused on revitalizing the manufacturing sector in Buffalo by helping people get things made. Riveter created a unique, memorable mark, with an engineering undertone, and collateral that would clearly communicate some complex concepts—like the structure of the organization and what they could do with and for their partners. The design approach brought together blue collar with white collar, and the past, present and future of manufacturing, culminating in a bold and future-focused brand identity.

From a design perspective, the manufacturing category is rife with opportunity—blending a nod to tradition with eyes on the future is a perfect place to do something smart and show-stopping.


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