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Content Strategy Campaign
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American Welding Society
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An excellent example of the value of in-depth research on the design process, this project for the American Welding Society called for segmentation and a deep dive into six different target audiences, and a differentiated visual strategy for each. We then executed various types of content—blog posts, videos, and infographics—aligning with each audience’s unique message and design strategy.
bonded
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There are so many reasons that someone might consider a career in welding – and ways to get started – that the amount of information can be overwhelming. Our solution was to create target-specific content that’s easy to find, understand, and act upon.
