ACS is an excellent example of a company with great bones that needed an identity refresh. We modernized their logo and created a campaign concept that was executed across a full suite of sales materials. It featured the ACS team—a point of difference for the company—in an approachable and ultra-human way.
Whenever we do a rebrand, our goal is to make the logo better, not just different. With ACS we were thrilled with the client's selection and the final product—the new mark reflects the maturity of the brand and the high quality of the service they offer.