Three companies,

one front door.

A website for a brand that didn’t exist yet.

In late 2024, three EdTech companies—Campus Ivy, CourseKey, and Verity IQ—merged to form Portico.

Together, they served 350+ career-focused schools and more than 400,000 students. But externally, the combined company didn’t exist yet. Three separate websites still ran under three separate names, and each legacy brand had loyal customers waiting to learn what came next.

Portico’s website would be the first thing the market saw. It had to introduce a brand, explain a merger, position seven products across four buyer personas, and drive demo requests—all ahead of Momentum 2025, the company’s inaugural user conference. The deadline was fixed by private equity and C-suite leadership. It wasn’t moving.

portico 

portico 

Client

Portico

Tactics

Professional ServicesRetainer PartnershipWebsite Development

Two ways in.

Different visitors think about their needs in completely different ways. An admissions director searching for a CRM knows the product category she needs. A financial aid director trying to reduce compliance risk is thinking about problems, not products. Both need to find what they’re looking for—and both need to discover what else is available.

We designed dual navigation paths. Visitors can explore by product—seven solution pages with detailed capabilities—or by department: Admissions, Financial Aid, Student Success, Enterprise. Both routes lead to the same solutions, framed around how each visitor thinks.

Every page opens a path forward. Product pages surface relevant case studies. Department pages connect to applicable tools. No dead ends. This mattered beyond usability: Portico’s leadership had identified $30–60 million in cross-sell opportunities within existing customer relationships. Most legacy customers knew only one product. The architecture makes discovering the full suite intuitive.

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Three histories, one home.

Most website projects don’t involve explaining what happened to brands people already knew. Campus Ivy, CourseKey, and Verity IQ each had loyal users who weren’t looking for a new company—they were looking for reassurance that what they relied on was still there. Dedicated sections within About tell each legacy brand’s story: what they built, why it mattered, how it lives on in the combined platform. Context for new prospects. Reassurance for existing customers.

“

I’ve spearheaded multiple website redesigns before — this one was truly unique. Unifying three legacy organizations into one brand meant introducing significant change to existing customers while aligning internal teams and processes, so we needed a website and brand partner who could build a flexible foundation.

Natalie Gleason

Director of Marketing, Portico

Same team, start to finish.

One team handled everything: strategy, information architecture, UX, visual design, WordPress development, and HubSpot integration. All in-house.

That continuity mattered. With product integration still in progress, an evolving go-to-market strategy, and multiple stakeholders across three legacy organizations, strategic intent could easily have gotten lost between a strategy team and a dev shop. The team that understood the positioning objectives also built the site architecture and wrote the code.

The site launched at 25 pages, but we built for what was coming. Private equity backing, acquisitions on the horizon, and a product roadmap in constant motion meant the architecture needed to absorb growth without requiring a rebuild.

In the 9 months since launch, the site has helped generate 30 inbound deals for Portico; accounting for almost 50% of the overall pipeline generated from marketing channels.

Still building.

The site launched on schedule ahead of Momentum 2025.

Since then, Portico has expanded—new acquisitions, new product lines, new functionality. Each addition has integrated into the existing site without requiring a fundamental restructure. That’s the clearest validation of the original design decisions.

A year later, Riveter is still building with Portico. The relationship has grown well beyond a website project, with each iteration informed by deeper knowledge of the business. The site keeps scaling because the partnership does too.

Riveter works as an extension of our team. As we learned, they learned – and we never had to reinvent the wheel with inputs on spin-off projects since then because we started the journey together.

Natalie Gleason

Director of Marketing, Portico

“

Let’s Connect 

Let’s Connect 

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