Sanderson Wealth Management Directly Attributes
$7 Million Dollars in New Accounts in 18 Months
to Inbound Marketing Strategy
Inbound Marketing Case Study for Sanderson Wealth Management
// BACKGROUND //
// AUDIENCE //
// APPROACH //
While redesigning SandersonLLC.com, Riveter implemented the “Insights” (blog) section to house content. Each piece of content is tagged to be searchable by author and subject matter.
Every page on the website, including each piece of content published, features an elegantly prominent call-to-action encouraging users to submit their contact information to schedule a call with Sanderson Wealth Management. This typically occurs when a user has read several pieces of content and has a growing interest in the firm’s capabilities, self-identifies as an appropriate potential client, and is ready to take the next step to learn more.
// RESULTS //
$18 million dollars
in new accounts
in 18 months
to inbound marketing.
Management has maintained their average
of 1 referral-based new client per month
and added an average of Three
additional new clients
per month (and growing).
is now responsible for
of Sanderson Wealth Management’s
has increased their
prospect list from
100 potential clients
This strategy requires Sanderson Wealth Management invest
$0 in advertising costs.
The only costs associated with the strategy include their monthly
fee for their CRM software, and their ongoing engagement with
Riveter Design, who manages content development and posting.
associated with this strategy.
This is just one example of turning content into revenue.
It would be our pleasure to discuss your company’s unique target audience, unique challenges, and unique objectives and collaborate on a strategy unique—and effective—for you. Reach us anytime at: